商務(wù)英語寫作技巧精選

　　1. State your conclusion first.

　　1.先陳述結(jié)論。

　　People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

　　現(xiàn)在人們沒有時間去斟酌你的思考過程。他們需要你在前兩句話中直接點明郵件的主旨。

　　Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

　　錯誤示例：在這本白皮書中，我們將調(diào)查補救銷售培訓(xùn)對顧客和銷售員關(guān)系的潛在影響。首先，在開始調(diào)查之前，讓我們討論一下初始條件。

　　Right: If we dont fund the ABC sales training program, our sales will plummet.

　　正確示例：如果我們不投資ABC銷售培訓(xùn)項目，我們的`銷售額會大幅降低。

　　2. Be personal rather than impersonal.

　　2.使用第一人稱而不用無人稱句子。

　　Strong business writing strengthens relationships. But how can you have a relationship with somebody you dont know or who hides behind biz-blab?

　　有力的商務(wù)寫作能鞏固關(guān)系。但是如何和陌生人或是滿口術(shù)語行話的人建立關(guān)系呢?

　　Wrong: "The operational goals of this organization include an increase in morale as well as overall jobsatisfaction."

　　錯誤示例：這個組織的運作目標(biāo)包括鼓舞士氣和提高工作滿意度。

　　Right: "I want to enjoy working here. Ill bet you do, too."

　　正確示例：我想要享受在這兒工作。我相信你也是。

　　3. Give concrete examples rather than abstract concepts.

　　3.舉實例而不是談抽象的概念。

　　While abstract concepts have value, theyre difficult to understand when not anchored by an actual example.

　　雖然抽象概念有一定價值，但是如果沒有實例加以解釋就很難理解。

　　Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

　　錯誤示例：通過銷售和營銷能力提高銷售幾率對可持續(xù)的銷售增長至關(guān)重要。

　　Right: "The other day, we lost the Acme account because our sales message and our marketing message didnt jibe."

　　正確示例：因為銷售信息和營銷信息不匹配，我們失去了重要客戶。

　　4. Appeal to emotion as well as intellect.

　　4.兼顧情感和理性

　　Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

　　人們根據(jù)情感做決定，然后再為決定找智力方面的理由。

　　Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

　　錯誤示例：我們的記錄顯示我們因為缺乏在競爭分析和比較方面的持續(xù)努力而喪失了10%的銷售機會。

　　Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a de

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