職場(chǎng)英語(yǔ)：成為一名企業(yè)家的3種素質(zhì)
下面是CN小編為大家整理的成為一名企業(yè)家的3種素質(zhì)，歡迎參考~
成為一名企業(yè)家的3種素質(zhì)
As a young entrepreneur, I always question the relevance of advice from older businesspeople. Though I certainly believe in learning from experience, I feel advice can quickly become outdated, especially in the current connected environment. Nowadays there are several new tricks we can use to manage our time more wisely and glean only the usable information.
作為一名年輕企業(yè)家，我總是質(zhì)疑老一輩企業(yè)家們所給建議的意義。雖然我確實(shí)相信可以從經(jīng)驗(yàn)中學(xué)習(xí)，但我感覺(jué)建議這東西很快就會(huì)過(guò)時(shí)，尤其是在目前聯(lián)系如此密切的環(huán)境�，F(xiàn)如今有許多技巧可以讓我們更明智地管理時(shí)間并且只收集有用的信息。
To gather relevant tips, I recently spoke with Nathan Resnick, a 22-year-old entrepreneur who currently serves as the co-founder and CEO of Sourcify, a marketplace for the world’s top manufacturers. In the past couple of years, Resnick has brought dozens of products to market, launched several Kickstarter campaigns, started a few successful ecommerce brands and been featured in leading publications such as the New York Times, Bloombergand Fast Company. Resnick started out like many other wannabe entrepreneurs, eager to apply new innovations to other industries. For example, when he was twelve, he helped implement the Autism Society ofAmerica’s awareness wristband, raising over $200,000 for the nonprofit organization. This idea was sparked by the rise in popularity of Livestrong bracelets.
為了收集相關(guān)建議，最近我與內(nèi)森·雷斯尼克聊了一下，內(nèi)森·雷斯尼克是位年輕的企業(yè)家，22歲，目前是Sourcify，一個(gè)世界頂級(jí)制造商市場(chǎng)的創(chuàng)始人兼首席執(zhí)行官。過(guò)去幾年中，雷斯尼克帶來(lái)了數(shù)十種產(chǎn)品進(jìn)入市場(chǎng)，推出好幾個(gè)Kickstarter的活動(dòng)，創(chuàng)建了一些成功的商務(wù)品牌并且上了很多有特色的領(lǐng)軍刊物，如:《紐約時(shí)報(bào)》、《Bloombergand Fast Company》等。雷斯尼克開(kāi)始時(shí)像許多其他企業(yè)家一樣，渴望將新的東西應(yīng)用到其他行業(yè)。例如，他十二歲時(shí)，幫助美國(guó)自閉癥協(xié)會(huì)實(shí)現(xiàn)意識(shí)腕帶，為非營(yíng)利組織籌集超過(guò)200，000美元。這一想法是因手環(huán)的流行激起的。
If you’re looking to start out on the right foot as an entrepreneur, Resnick offers the following three tips:
如果您想順利成為企業(yè)家，雷斯尼克提供了以下三點(diǎn)建議：
1. Share your ideas.
1.分享觀點(diǎn)
One of the biggest flaws in many young entrepreneurs’ mindsets is a belief in secrecy. An unwillingness to share your concept won’t get your business anywhere. Collaboration can work wonders, and you never know how others may be able to help. When Resnick was starting Sourcify, a marketplace for the world’s top manufacturers, he consulted key mentors and friends to gain valuable insights. Without their advice, Resnick says, Sourcify wouldn’t have recognized key performance indicators that have become invaluable to their growth.
很多年輕企業(yè)家們心態(tài)中最大的缺點(diǎn)之一就是保密意識(shí)。不愿分享觀點(diǎn)的意識(shí)拓展不了你的事業(yè)。合作可以創(chuàng)造奇跡，你永遠(yuǎn)不知道別人如何能幫到自己。雷斯尼克開(kāi)始創(chuàng)建Sourcify，這一世界頂級(jí)制造商市場(chǎng)時(shí)，他咨詢(xún)了關(guān)鍵的導(dǎo)師和朋友，來(lái)獲取寶貴的見(jiàn)解。沒(méi)有他們的建議，雷斯尼克說(shuō)，Sourcify就不會(huì)有關(guān)鍵績(jī)效指標(biāo)，而這一指標(biāo)對(duì)Sourcify的成長(zhǎng)有著無(wú)價(jià)的作用。
2. Horizontal innovation.
2.橫向的創(chuàng)新辦法
If you’re looking to find a new business to start, one of the most effective ways to ideate is to look for horizontal innovation plays. This means taking an existing product or technology, and applying it to a different industry. For example, when Resnick was starting Cork Supply Co, he noticed an uptick in sustainably focused brands like Original Grain. Though he didn’t use wood and didn’t focus on the watch industry, the brand Cork Supply Co took similar roots in a fashion-forward sustainable outlook. This approach enables you to expand on proven businesses and move them toward your expertise or interests.
如果你想做一項(xiàng)新業(yè)務(wù)，形成概念最有效的方法之一就尋找水平創(chuàng)新之舉。這意味著利用一個(gè)現(xiàn)存的產(chǎn)品或者技術(shù)，并把它應(yīng)用到不同的行業(yè)中去。例如, 雷斯尼克創(chuàng)建軟木供應(yīng)有限公司時(shí)，他注意到那些持續(xù)重點(diǎn)品牌的上升幅度，如：原始晶粒。雖然沒(méi)有使用木頭也沒(méi)有關(guān)注鐘表業(yè)，軟木供應(yīng)有限公司這個(gè)品牌還是類(lèi)似地扎根于前衛(wèi)時(shí)尚的可持續(xù)發(fā)展前景中。這種方法使得您能夠擴(kuò)展成熟企業(yè)，并且推動(dòng)著他們向你的專(zhuān)長(zhǎng)和興趣發(fā)展。
3. Be driven by results.
3.以結(jié)果為驅(qū)動(dòng)力
As an entrepreneur, you need to focus on data-driven results. You can talk and theorize all you want, but until you implement and test, your business won’t be proven. That is why Resnick believes results outweigh any theories. When testing new business ideas, Resnick starts by launching a simple landing page and driving traffic to it. He then tests the conversion rate of signups on that page to see if his business idea could gain traction. This method enables entrepreneurs to stay lean before investing too much in their ideas.
作為一名企業(yè)家，你需要專(zhuān)注于數(shù)據(jù)驅(qū)動(dòng)結(jié)果。你可以談?wù)摬⑶沂鼓阆胍?一切理論化，但直到你實(shí)施并檢測(cè)成功，你的企業(yè)才算得以證明。這就是雷斯尼克為何認(rèn)為結(jié)果重于一切理論的原因。檢測(cè)新商業(yè)理念時(shí)，雷斯尼克會(huì)先啟動(dòng)一個(gè)簡(jiǎn)單的登錄頁(yè)面并為之創(chuàng)造人潮瀏覽量。隨之他會(huì)檢測(cè)頁(yè)面的注冊(cè)率，來(lái)看看他的商業(yè)理念是否擁有牽引力。這種方法使企業(yè)家在過(guò)多投資之前先保持精益。
If you’re a young entrepreneur looking to start a business, the one golden rule is to start now. The best way to learn is by doing, and you never know what will happen until you try. Entrepreneurship is a journey, and the sooner you start, the more you’ll learn.
如果你是一個(gè)想要?jiǎng)?chuàng)業(yè)的年輕企業(yè)家，黃金法則便是從現(xiàn)在開(kāi)始。最佳的方法便是通過(guò)實(shí)踐來(lái)學(xué)習(xí)，你永遠(yuǎn)都不知道會(huì)發(fā)生什么直到真正的嘗試。創(chuàng)業(yè)是一段征程，開(kāi)始越早，學(xué)到越多。
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